FORMAT

1. The Hong Kong Young Fashion Designers’ Contest is a fashion design contest realized in the format of a fashion show.
2. Contestants will submit presentation boards for a preliminary judging by a panel whose members include the Chairman of the HKTDC Garment Advisory Committee and industry experts.
3. Shortlisted contestants will need to prepare four sets of fully accessorized garments based on their design sketches for the show to be staged during the “CENTRESTAGE” (3-6 September 2025). Prize presentations follow.
4. The collections will be presented individually in order to keep their distinct identity. Shortlisted contestants may suggest the styling and model sequence. The Council’s appointed show producer has the absolute discretion in music selection and overall show presentation.

ELIGIBILITY

1. Contestants must be 45 years of age or under on or before 2 May 2025.
2. Contestants must be permanent HKID cardholders.
3. Each contestant must be sponsored by a Hong Kong clothing manufacturer/enterprise which is prepared to put the design into production.

JUDGING CRITERIA
The judging panel will take into account the following factors in the selection of award winners: 

• Creativity & Originality
• Workmanship & Choice of fabric
• Marketability
• Overall appeal

• Expression of Concept and Mood
• Clarity of Presentation
• Overall Visual Appeal

CONDITIONS OF ENTRY

1. All designs must be original and have never been paraded or presented before. Collections infringing on copyright or paraded before will lead to disqualification. The collection can be a Spring/ Summer or Fall/ Winter collection for women, men or a mixture of both. (Fashion students graduating in 2025 who are selected to parade at graduation shows before YDC may submit to YDC a collection based on the same concept of their graduation project, but the final four sets of outfits to be paraded at YDC shall still be different from their paraded collection.) 

2. Each contestant will submit eight presentation boards in the sequence below:

3. Shortlisted contestants will be required to submit one set of completed outfit for screening at a Meet-The-Judge session which is scheduled for early June 2025 (date to be confirmed). Outfits that do not meet the Council and judges’ required standard will be rejected.

4. All submitted show garments must be produced in accordance with the original submitted design sketches. Any significant discrepancy from the original submitted designs will lead to disqualification.

5. All entrants and finalists are required to meet the deadlines of entry and show garment submission. Organizer reserves the final discretion to disqualify any late submissions or incompletion of collection.

6. All finalists are required to attend all meetings, press interviews and photo sessions with both local and international media representatives arranged by the Council. 

7. The Council will retain the copyright of all photographs and videos taken of the entries and is entitled without limitation and obligation to use and reproduce the said photographs, video, etc. in any form whatsoever. The Council shall be exempted from any royalty or payment to the entrants or contestants and retain all the rights for showing, publishing and exhibiting the winning and other selected entries at its discretion.

8. While the Council will exercise maximum care in handling all entries, the Council will assume no liability for any damage or loss of any kind.

9. Shortlist contestants will be subsidized for the cost of collection by the Organiser (Maximum amount HK$13,000) against submitting vaild receipts after the contest has completed. 

10. Shortlisted contestants who are recruited from and based overseas will be subsidized for fare of flight ticket by the Organiser (amount and format to be confirmed) against submitting valid receipts.

PANEL OF JUDGES
The YDC judging panel comprises distinguished industry professionals. Every year the panel is headed by the Chairman of the HKTDC Garment Advisory Committee, who is joined by a group of fashion designers, magazine editors, marketing and retail experts etc. 


DEADLINE
Completed online application form must be submitted by 2 May 2025, HKT 23:59 and
Presentation boards must reach HKTDC office no later than 9 May 2025, HKT 17:00.


APPLICATION
1. Online application: www.fashionally.com

2. Successful online applicant will be given a reference number. Please quote the reference number when submitting the presentation boards.

3. Submit presentation boards boards to HKTDC Creative Dept :
38/F, Office Tower, Convention Plaza, 1 Harbour Road, Wanchai, Hong Kong
(Office hours: Mon-Fri HKT 09:30-17:00 except HKT 12:30-14:00 / Sat, Sun & Public holidays closed)
*For application by mail or by a third party, please present a copy of applicant's Hong Kong ID card for our reference.

4. Please DO NOT write any name or personal information on the presentation boards.


TENTATIVE SCHEDULE (Some dates to be confirmed)

Enquiry: 1830 668   /  lifestyle@hktdc.org
Facebook：www.facebook.com/fashionally 
Instagram: www.instagram.com/fashionally_ydc