The Hong Kong Young Fashion Designers' Contest (YDC) 2024 x CASETiFY limited edition collection is officially launched. The three award-winning designers, Tiger, K, and Yoyo, have transformed their creative inspirations and design sketches into CASETiFY electronic accessories, sharing their unique fashion perspectives.
FASHIONALLY has invited model Allison, makeup artist Heisan, musician dessy 守一, handmade jewelry brand owner Roxanne, fashion editor Jacky, and brand owner Sunny to showcase the styling of this collection. They also share their insights on Hong Kong fashion, the trends for 2025, and provide fresh inspiration for November!
Q: What are your thoughts on Hong Kong fashion designer brands?
Allison IG: @alliallison_c
Occupation: Model / Photographer
"I find Hong Kong fashion brands to be incredibly diverse, each boasting its own unique characteristics. For fashion enthusiasts like us, this is truly exciting. It's like a garden in full bloom, providing a wide array of choices for clothing."
Roxanne IG: @roroxan_
Occupation: Handmade Jewelry Brand Owner
"Back in my school days, I was a big fan of the Hong Kong brand DEMO. Its design style is free-spirited and unisex, making it suitable for everyone. Another brand I admire is athenaeum(m.), known for its ethereal and well-fitted clothing that perfectly matches current fashion trends."
dessy 守一 IG: @dcdessy
Occupation: Musician / Office Worker
"Hong Kong is home to many hidden talents. Through their works, it's evident that the designers' visions are more expansive and far-reaching than I had imagined. They skillfully incorporate their favourite cultural elements into their designs, making it easier for fashion enthusiasts to grasp the designers' personalities and tastes."
Q: 2025 Trend Predictions?
Jacky IG: @jackyisajoke
Occupation: Fashion Editor
"I believe that 2025 will see the continuation of several styles. The first is Dirty Fit, which I personally adore, featuring clothes that appear worn and tattered. Brands like Balenciaga and VETEMENTS are likely to embrace this style. The second is Geek-Chic, a nerdy look with a touch of sophistication and intellect. In terms of colors, fashion icon G-Dragon has made a comeback this year, and from his new MV 'POWER,' you can see his maximalist approach and vibrant combinations, which I think will become a trend in 2025."
Heisan IG: @heisanhung
Occupation: Makeup Artist
"I don't think there's a single defining style. While Y2K and Y3K are currently popular, I believe fashion trends vary for each individual, so just wear what makes you happy."
Sunny IG: @ohisme5tsz3
Occupation: Brand Owner
"I believe that sports style will dominate in 2025. Brands like adidas and PUMA are leading this trend with their boxing shoe-style sneakers, and other brands are also integrating sports elements into their designs."
The YDC 2024 x CASETiFY limited collection is now exclusively available on the CASETiFY official website and at all CASETiFY STUDiO stores. Enjoy a 15% discount on selected full-priced items in-store by presenting the YDC 2024 x CASETiFY electronic invitation. This offer is valid from now until December 31, 2024.
