Designer: Derek Chan
Email: info@demo-fashion.com
Website: www.demo-fashion.com
BOOTH NO.: 3C-B48

Stockist:
Harvey Nichols Hong Kong (Landmark & Pacific Place)
Shenzhen: The Fashion Door K11, The Fashion Door Eslite Spectrum, The Fashion Door Shenguotou Square
Beijing: Magmode

Classical mens' and womens' garments have always been the main source of inspiration at DEMO. “Contemporary” and “Classic” are the DNA of DEMO, striking a delicate balance between the freedom of contemporary fashion and the traditions of classical styles. DEMO rejects the complex rules assigned to men's fashion while preserving a nostalgic classic look.

Inspired by the Cantonese opera “Death of a Princess”, DEMO’s Spring/Summer 2020 collection, “Fragrance Fade”, reimagines this poetic love story in a modern setting. Tweeds and lace, traditionally seen as feminine materials, are skilfully cut to convey a soft masculinity. Distressed tweeds, faded colours and washed denim are symbolic of the story’s sad ending.

Designer: Jason Lee
Email: youmakedaddyhappy@ymdhstudio.com
Website: www.ymdhstudio.com
BOOTH NO.: 3C-B62

Stockist: OKURA, phenotypsetter, ITC STORE

A fashion graduate of the Technological and Higher Education Institute of Hong Kong (THEi), Jason Lee won the “Best Footwear Design Award” at YDC 2017, after which he launched a capsule collection with renowned Hong Kong retailer i.t. Since establishing YMDH – which stands for You Make Daddy Happy – in 2018, Lee has been guiding his brand with a sense of individuality, interweaving street fashion with historical symbols to redefine contemporary urban styles. The brand essence rests on the journey of searching for infinite possibilities and novelties on the street, positioning itself as an audacious explorer.

Titled “I Don’t Want to Grow Up”, YMDH’s Spring/Summer 2020 collection takes on the viewpoint of a baby fighting against growing up for fear of losing his innocence and creativity. It combines YMDH’s new oriental and streetwear style with military elements to emphasise the idea of fighting. Unlike military wear, however, this playful collection uses baby-friendly fabrics like linen, cotton, nylon and denim to create interesting contrasts.

Designer: Tak Lee
Email: info@taklee.studio
Website: http://www.taklee.studio
BOOTH NO.: 3C-B45

Stockist: Fang Suo, Mix Mind

Tak Lee has launched his eponymous label Tak L. based in Hong Kong. The brand has an aesthetic of refinement that is subtle and innate. His works have a strong connection with form and construction while exploring innovative sewing and craft techniques. Working with natural fibres, the label favours cotton, linen, silk and wool to present their raw qualities. While looking for alternative forms, Lee’s approach is to cut and make clothes differently to achieve distinctive silhouettes and structures. The designer intends to not only portray the pure idea of garment form but also transcend it a nd evoke a quiet and effortless sense of poetry.

For its third season, the brand follows the same approach, integrating a stream of consciousness and deconstruction into the design. It has also collaborated with Chinese brand “EXCEPTION de MIXMIND”, exploring new techniques such as plant-based block printing and tie dyeing, plus tea-dyeing and other novel processes. With a distinct deconstructive outlook, it is an exploration and tribute to nature and crafts. A variety of materials is used including Lushan silk, traditionally handmade but can now be machine-made to retain largely the same extraordinary rugged texture. The fabrics are all plant-dyed to illustrate the beauty of nature.


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