HOMEFEATURES ▸ Fashion Giant Speaks: Hiromichi Ochiai, FACETASM
2016.09.28

The rising international star of the fashion world tells young designers not to limit themselves

If you haven’t heard of Hiromichi Ochiai, you’re not doing fashion right. The streetwear designer hailing from Japan is one of the most progressive designers of his generation, pushing forward new ideas that often leaves audiences pleasantly surprised. Recently, he has been gaining quite a bit of traction in the fashion world, having recently become the very first Japanese designer to be nominated as one of the finlaists of the prestigious LVMH Prize. Customers and critics gravitate to Ochiai’s part punk, part conceptual ideas, which are all about disproportion, asymmetry and redefining the definition of functional clothing.


An innovator like himself was an obvious choice to judge a competition of unfettered young designers that have not yet disenchanted by the dark side of fashion. ‘Hong Kong is a really developed city,' he says. ‘It has a strong awareness of fashion and takes in a lot of different cultural influences. Based on tonight’s showing, anyone from around the world could appreciate the level of design by the contestants.’ Ochiai does lament, however. ‘Unfortunately, Hong Kong designers don’t have a lot of opportunities to break out of the city.’ That’s usually the common criticism of Hong Kong’s fashion industry – welcoming to outsiders, but provides few opportunities for local talent. However, that is changing with many Hong Kong designers such as JOURDEN, Six Lee, Ffixxed Studios, The World is Your Oyster, Injury, Kay Kwok and Robert Wun breaking out on an international level. ‘As an Asian designer myself I want to tell the Hong Kong designers that fashion is borderless,’ he says. ‘Just because you’re an Asian designer doesn’t mean you have to worry too much about how your designs translate to the West. Just keep to your own creativity and originality and that’s the most important.’

That’s the mantra Ochiai has stuck to for his own brand and it has been working out quite well with stockists all around the world in renown retailers like IT, Dover Street Market and Colette. In the coming year, he will act as a mentor to this year's YDC winner Kenneth Cheung as part of an internship program. It will be exciting to see what type of opportunities will be born from this experience. A collaboration perhaps? We really do hope so.
‘Just because you’re an Asian designer doesn’t mean you have to worry too much about how your designs translate to the West. Just keep to your own creativity and originality and that’s the most important.’

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