FW24 “The Fearlessly Distinct” Collection: Reflects the Self-expression of a Rebellious New Generation

REDEMPTIVE, the Hong Kong fashion brand founded by Wilson Choi, has established a reputation for practical utilitarian style since it debuted in 2018. The brand creates unique designs that strike a balance between individuality, functionality, and wearability, while also embracing a “one garment, multiple ways” approach to dressing. The FW24 “The Fearlessly Distinct” collection aims to explore the relationship between clothing and its wearers, reinterpreting the brand’s garments through intricate details and structural elements, to transform the self-expression of the rebellious new generation.

The inspiration for this season’s collection comes from the sculptures of artists Florian Pugnaire and David Raffini. By breaking with traditional boundaries and constraints, it sparks reflections on distorted realities, unknown possibilities, and innovative diversities, showcasing the transformative nature of objects in different forms.

The highlight of this season lies in the incorporation of detachable pieces throughout the entire collection, including pilot jackets and trench coats. By offering versatile combinations and pairings, the brand provides greater adaptability to the garments, enabling wearers to showcase different looks and encouraging self-expression. In addition, the collection incorporates a wide range ofmaterials including eco-dyed fabrics, nylon, wool, eco-leather, denim, and treated fabrics with washed and distressed effects, reinterpreting the brand's rebellious DNA.

Learn more about the collection by visiting the official REDEMPTIVE website for further information.