Yama Guest has collaborated with MINI, taking inspiration from its 2024 MINI ACEMAN model. The theme of the collaboration is “Urban Outdoor Traveler”, where a single garment can seamlessly transition between the city and nature, embodying MINI’s new design philosophy of “Simplicity, Purity”. The designs utilise fabrics woven with reflective yarns, enhancing functionality.
The result is a collection that embodies urban fashion while meeting the demands of outdoor exploration and incorporating the design concepts of Yama Guest and the MINI ACEMAN. The apparel features wear-resistant, water-repellent, and breathable materials, as well as adjustable details like the hood, front panel, and waistband for added functionality. In addition, there are multiple pockets for storing essential items, and reflective elements for improved visibility at night. Aligning with MINI’s focus on eco-friendly vehicles this year, the collection follows a “one-piece, multi-wear" principle with gender-neutral designs, enabling customers to easily adjust the length and layer the garments for different settings.
The collaboration aims to deliver a cohesive experience that bridges the urban and natural worlds and reflects the shared design philosophies and adventurous spirit of Yama Guest and MINI.
