COLLECTION

WHY

SS25

NOMAD

WHY’s Spring/Summer 2025 collection focuses on exploring indigenous clothing and merging the details into modern high fashion, with the Yi and Miao ethnic groups serving as the main inspiration. It has transformed the voluminous pleated skirt, Chinese front-opening design, and extravagant woollen coat into modern silhouettes. Additionally, it has continued its crossover collaboration with the Japanese company UZfabric, incorporating its vintage kimono fabrics to recreate a series of new clothing and accessories.

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WHY|SS25|NOMAD
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