FASHIONALLY.com, an online platform run by the Hong Kong Trade Development Council, aims to promote the city’s young fashion designers to fashionistas, fashion buyers, trend scouts and stylists around the world.

The platform features news and information about Hong Kong’s fashion design industry, including the latest designer collections, brand stories, insiders’ sharing and fashion trends. It also doubles as the official news website of the annual Hong Kong Yong Fashion Designers’ Contest.

Since its 2012 launch, the platform has been organising “FASHIONALLY COLLECTION” shows and presentations at HKTDC Hong Kong Fashion Week, CENTRESTAGE and other events for local designers to launch their latest works. FASHIONALLY pages on Facebook and Instagram offer more instant news feeds and interaction with fans, serving as major channels where buyers and fashionistas scout local design talent.